A really interesting article from the TED Talks blog about how politicians can appear warm and trustworthy during the debates while still projecting strength and intelligence, and how the two mix.
Originally posted on TED Blog:
At TEDGlobal 2012, Amy Cuddy gave a talk about the remarkable power of our posture to affect our mental state: Strike a powerful pose (in private) before a job interview, and your performance will improve.
With the US election coming up, we asked Cuddy, an expert on nonverbal communication, for her insights into political posturing — and what to look for in the upcoming presidential debates.
We’re right in the middle of politics season. I presume we can be looking for a lot of this kind of signaling. As an observer, what should we be looking for?
Stepping back from this specific research on power posing, more broadly what I study is how people judge and communicate both power/competence and warmth/trustworthiness. These are the two primary dimensions along which people evaluate each other — we ask: do I like this person (warmth/trustworthiness)? And do I respect this person (power/competence)? We’re…
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